Deliveroo vs Uber Eats vs Just Eat: Which Platform Is Best for a Ghost Kitchen in London?

Deliveroo vs Uber Eats vs Just Eat: Which Platform Is Best for a Ghost Kitchen in London?

If you are running a ghost kitchen in London, you will be listed on all three major delivery platforms. But they are not equal. Understanding the differences helps you prioritise where to focus your energy.

Platform Overview

Deliveroo

Deliveroo is the premium platform in the UK. Its customer base skews slightly older and higher income, with strong order values. It has the most rigorous onboarding process but rewards quality operators with better placement.

• •Commission: approximately 25–35%
• •Strengths: high average order value, strong brand perception, loyal customer base
• •Best for: premium concepts, Mediterranean, Middle Eastern, and Asian cuisines

Uber Eats

Uber Eats has the largest global footprint and strong penetration in London. Its algorithm rewards speed and acceptance rate heavily. It also has a large customer base that orders frequently.

• •Commission: approximately 25–35%
• •Strengths: high order volume, strong in younger demographics, good promotional tools
• •Best for: high-volume concepts, Mexican, Asian, and fast food categories

Just Eat

Just Eat has the broadest UK reach outside London and a large base of price-conscious customers. It tends to have lower average order values but high volume in suburban areas.

• •Commission: approximately 14–30% depending on plan
• •Strengths: lower commission options, strong in outer London and suburban areas
• •Best for: value-focused concepts, areas outside central London

Which Platform Drives the Most Revenue?

For most London ghost kitchens, Uber Eats and Deliveroo drive the majority of revenue. Just Eat performs better in outer London areas like Welling and Whetstone than in central zones.

The smart approach is to be active on all three from day one. FoodVerse sets up all 6 brands on all three platforms as part of onboarding.

How to Maximise Each Platform

Deliveroo: Focus on ratings and presentation. Deliveroo customers are more likely to leave reviews and more sensitive to quality. Uber Eats: Focus on speed and acceptance rate. The algorithm rewards fast kitchens. Use Uber Eats promotions during off-peak hours to build volume. Just Eat: Optimise your menu pricing for value. Just Eat customers are more price-sensitive. Meal deals and bundles perform well.

The Multi-Brand Advantage

Running 6 brands means 6 listings on each platform — 18 active storefronts in total. This dramatically increases your chances of appearing in customer searches across different cuisine categories.

A customer searching for Greek food, shawarma, Mexican, dumplings, tacos, or noodles can all find a FoodVerse kitchen. That is the power of the multi-brand model.

[Apply to FoodVerse](/partner) to get all 6 brands live on all three platforms within 2–4 weeks.