How to Rank Higher on Deliveroo and Uber Eats in London

How to Rank Higher on Deliveroo and Uber Eats in London

Platform ranking is everything in the ghost kitchen world. If your restaurant appears on page 3 of Deliveroo, you will get very few orders. Here is how to move up.

How Platform Algorithms Work

Both Deliveroo and Uber Eats rank restaurants based on a combination of:

• •Acceptance rate — how often you accept orders
• •Preparation time — how quickly you confirm and prepare orders
• •Customer ratings — your average star rating and number of reviews
• •Order volume — higher volume restaurants rank higher
• •Completion rate — orders that are completed without cancellation

Tactic 1: Nail Your Prep Times

Set realistic prep times and then beat them. If you say 20 minutes, aim for 15. Platforms reward restaurants that consistently deliver faster than their stated time.

Tactic 2: Protect Your Rating

A 4.5+ star rating is essential for top placement. The most common causes of low ratings are:

• •Missing items
• •Cold food on arrival
• •Incorrect orders

Invest in proper packaging, double-check every order, and use insulated bags.

Tactic 3: Use Platform Promotions

Both Deliveroo and Uber Eats offer promotional tools — discounts, free delivery windows, and featured placement. These cost money but drive volume, which improves your organic ranking over time.

Tactic 4: Optimise Your Menu Photos

Professional food photography is one of the highest-ROI investments you can make. FoodVerse provides platform-ready photography for all 6 brands as part of onboarding.

Tactic 5: Respond to Reviews

Responding to customer reviews (especially negative ones) signals to the platform that you are an engaged operator. It also converts unhappy customers into repeat ones.

Tactic 6: Run Multiple Brands

Running 6 brands from one kitchen means 6 separate listings on each platform. More listings means more chances to appear in search results. FoodVerse partners have 6 active storefronts on Deliveroo, Uber Eats and Just Eat simultaneously.

The FoodVerse Advantage

All FoodVerse brands are set up with optimised menus, professional photography, and platform-ready descriptions from day one. [Apply here](/partner) to get started.